As a knitter of over 50 years your commercial offends me. You should fire your advertising staff. Knitting is no longer done by little old ladies such as the nana in your commercial. Knitting is done by all ages, both men and women and is growing as more than just little old gray haired ladies making crap out of that old Red Heart yarn. I understand the concept behind your commercial but... how about nana make some aran sweaters that her family might actually use. Those things are a work of art and are very heavy. I bet nana could pack quite a few sweaters in a box and get them to her family pretty cheap and they would actually wear them. Seriously you need to fire your advertising staff and find one that actually understands the times have changed.