So remember when coffee went from a three pound can to a not three pound can but they still charged the same amount of money? How many other items do we buy that went smaller but still charged the same price. Well, it seems now an ice cream company wants to reduce the size of a pint from 16-14 ounces and still charge the same. But not B&J they are keeping the 16 ounce pint for the same money. I can only imagine who the other company is but I won't mention that I think it is HD.
So straight from the cows mouth here is B&J's take on downsizing:
One of our competitors (think funny sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient & manufacturing costs and help improve their bottom line. At Ben & Jerry’s we think downsizing pints is downright wrong. We understand that in today’s hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, & think now more than ever you deserve your full pint of ice cream.
We are even more committed today to lead with our values through the quality of our ingredients & how we source them to make the best ice cream possible. So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer. Enjoy!
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